Privacy Policy
Your privacy matters deeply to us. We're committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data.
Effective Date: 15 January 2025 | Last Updated: 15 January 2025
Information We Collect
At serapheliona, we collect various types of information to provide you with exceptional financial modeling services and educational resources. Understanding what information we gather helps you make informed decisions about your privacy.
Personal Information You Provide
When you interact with our platform, register for courses, or contact our team, you may provide us with personal information including:
- Full name, email address, and phone number
- Professional background and current employment details
- Educational history and certifications
- Payment information for course enrollments and services
- Communication preferences and marketing consent
- Feedback, testimonials, and course completion data
Automatically Collected Information
Our website automatically collects certain technical information to improve your experience and ensure proper functionality:
Information Type | Purpose | Retention Period |
---|---|---|
IP Address & Location Data | Security, analytics, content localization | 12 months |
Browser & Device Information | Platform optimization, compatibility | 24 months |
Usage Analytics | Course improvement, user experience | 36 months |
Cookie Data | Preferences, session management | Based on cookie type |
Information from Third Parties
We may receive information about you from trusted third-party sources, including payment processors, professional networking platforms (with your consent), and educational verification services. This information helps us verify credentials and process payments securely.
How We Use Your Information
We use your personal information responsibly and only for legitimate business purposes that benefit your learning experience and our service improvement.
Primary Uses
- Educational Services: Delivering financial modeling courses, tracking progress, issuing certificates, and providing personalized learning recommendations
- Communication: Sending course updates, educational content, industry insights, and responding to your inquiries promptly
- Account Management: Creating and maintaining your profile, processing payments, managing subscriptions, and providing customer support
- Platform Improvement: Analyzing usage patterns, identifying popular content, fixing technical issues, and developing new features
- Security & Compliance: Protecting against fraud, ensuring platform security, complying with legal obligations, and maintaining data integrity
Marketing Communications
With your explicit consent, we may send you marketing materials about new courses, industry updates, and exclusive educational opportunities. You can withdraw this consent at any time through your account settings or by clicking unsubscribe links in our emails.
Legal Basis for Processing (Australian Privacy Principles)
We process your personal information under several legal bases including consent, contract performance, legitimate interests, and legal compliance. For marketing purposes, we rely on your explicit consent, which you can withdraw at any time without affecting other services.
Information Sharing and Disclosure
serapheliona does not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share information in specific circumstances that directly support your educational experience or comply with legal requirements.
Service Providers
We work with carefully vetted third-party service providers who help us deliver our educational services:
- Payment Processors: Secure handling of financial transactions and subscription management
- Cloud Storage Providers: Safe storage of course materials and your learning data
- Email Service Providers: Delivery of course communications and educational newsletters
- Analytics Services: Understanding platform usage to improve user experience
- Customer Support Tools: Providing efficient help and technical assistance
All service providers are bound by strict confidentiality agreements and must comply with Australian privacy laws and international data protection standards.
Legal Disclosure Requirements
We may disclose personal information when required by law, court order, or government regulation. This includes cooperating with law enforcement investigations, regulatory compliance, and protecting the rights and safety of our users and staff.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity. We will provide notice of such transfers and ensure continued protection of your privacy rights under applicable laws.
Your Privacy Rights
Under Australian privacy laws, you have significant rights regarding your personal information. We're committed to helping you exercise these rights easily and effectively.
Access Your Information
Request a complete copy of all personal information we hold about you, including how it's been used and who it's been shared with. We'll provide this within 30 days of your request.
Correct Inaccurate Data
Update or correct any personal information that's inaccurate, incomplete, or outdated. You can make many changes directly through your account dashboard.
Delete Your Information
Request deletion of your personal information, subject to certain legal and contractual obligations. We'll explain any limitations and complete eligible deletions promptly.
Restrict Processing
Limit how we use your information in specific circumstances, such as while disputing accuracy or during legal proceedings.
Data Portability
Receive your personal information in a commonly used, machine-readable format to transfer to another service provider if desired.
Withdraw Consent
Remove your consent for marketing communications or optional data processing activities at any time through your account or by contacting us.
How to Exercise Your Rights
To exercise any of these rights, contact our privacy team at privacy@serapheliona.com or send a written request to our office address. We'll verify your identity and respond within the timeframes required by Australian privacy laws. Most requests are processed within 30 days, though complex requests may take up to 45 days with notification.
Data Security and Protection
Protecting your personal information is a fundamental responsibility we take seriously. We implement comprehensive security measures using industry-leading technologies and practices.
Technical Security Measures
- Encryption: All data transmissions use TLS 1.3 encryption, and sensitive data is encrypted at rest using AES-256 standards
- Access Controls: Multi-factor authentication, role-based access permissions, and regular access reviews for all staff
- Network Security: Firewalls, intrusion detection systems, and continuous monitoring of our infrastructure
- Secure Development: Regular security testing, code reviews, and vulnerability assessments of our platform
- Data Backup: Automated, encrypted backups with secure off-site storage and tested recovery procedures
Organizational Security
Beyond technical measures, we maintain strict organizational controls including comprehensive staff training on privacy and security, background checks for employees with data access, and regular security awareness programs. Our incident response team is prepared to address any potential security events quickly and effectively.
Data Breach Notification
In the unlikely event of a data breach that poses risks to your privacy or security, we will notify you within 72 hours of discovering the incident, as required by Australian privacy laws. We'll provide clear information about what happened, what information was involved, and what steps we're taking to address the situation.
Data Retention and Deletion
We retain your personal information only as long as necessary to provide our services, comply with legal obligations, and protect our legitimate business interests. Different types of information have different retention periods based on their purpose and legal requirements.
Active Account Data
While your account remains active, we retain your profile information, course progress, and learning history to provide seamless service and track your educational achievements.
Post-Deletion Period (90 days)
After account deletion, we maintain certain information for 90 days to allow for account recovery and complete any pending transactions or communications.
Legal Compliance (7 years)
Financial records, tax documentation, and certain business communications are retained for 7 years to comply with Australian taxation and business record requirements.
Anonymized Analytics
Usage statistics and learning analytics are anonymized and may be retained indefinitely for research, platform improvement, and educational effectiveness studies.
Automated Deletion Process
Our systems automatically flag data for deletion based on retention schedules. We conduct quarterly reviews to ensure compliance with our retention policies and promptly delete information that's no longer needed. You can request early deletion of your information, subject to legal and contractual obligations.
Cookies and Tracking Technologies
serapheliona uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze how our platform is used. We're transparent about what cookies we use and give you control over your preferences.
Types of Cookies We Use
- Essential Cookies: Required for basic website functionality, login sessions, and security features
- Preference Cookies: Remember your settings, language choices, and customization options
- Analytics Cookies: Help us understand how visitors use our site to improve user experience
- Marketing Cookies: Used with your consent to show relevant educational content and measure campaign effectiveness
You can manage cookie preferences through your browser settings or our cookie consent manager. Disabling certain cookies may affect some website functionality, but essential features will continue to work.
Third-Party Analytics
We use Google Analytics and similar services to understand user behavior and improve our platform. These services may collect information about your visits to our site and other websites. You can opt out of Google Analytics using their browser add-on or through our privacy settings.
International Data Transfers
While serapheliona operates primarily in Australia, some of our service providers and infrastructure may be located in other countries. When we transfer personal information internationally, we ensure appropriate safeguards are in place to protect your privacy.
Transfer Safeguards
All international transfers are protected by:
- Standard contractual clauses approved by privacy regulators
- Adequacy decisions recognizing equivalent privacy protection
- Binding corporate rules for multinational service providers
- Explicit consent for specific transfer purposes when required
We primarily work with service providers in countries with strong privacy laws, including the European Union, United Kingdom, Canada, and United States (under appropriate frameworks). We regularly review and update our transfer mechanisms to ensure continued compliance with evolving international privacy standards.
Children's Privacy
serapheliona's financial modeling courses and services are designed for adults and professionals. We do not knowingly collect personal information from children under 16 years of age without verifiable parental consent.
If you're under 16 and interested in our educational content, please have a parent or guardian contact us to discuss appropriate access options. If we discover we've inadvertently collected information from a child under 16, we'll delete that information promptly and securely.
Educational Institution Partnerships
When working with universities or educational institutions that may include students under 18, we follow strict protocols including institutional consent, limited data collection, enhanced security measures, and prompt deletion of information when educational programs conclude.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, or applicable laws. When we make significant changes, we'll notify you through your registered email address and prominently display the updated policy on our website.
Notification Process
For material changes that affect how we collect, use, or protect your information, we'll provide at least 30 days' notice before the changes take effect. This gives you time to review the updates and make informed decisions about continuing to use our services.
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. The effective date at the top of this policy indicates when the current version was last updated.
Privacy Questions & Contact Information
Privacy Officer: serapheliona Privacy Team
Email: privacy@serapheliona.com
Phone: +61 741 527 990
Postal Address:
serapheliona Privacy Office
Regans Road, Spains Lane
Kingswood, Tamworth NSW 2340
Australia
Response Time: We aim to respond to all privacy inquiries within 5 business days